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BRP Donates More Than $300,000 to Ride Out Intimidation on its Fourth Annual Yellow Day
Prnewswire· 2025-11-28 16:10
Core Points - BRP Inc. celebrated its fourth Yellow Day event on November 20, 2025, raising over CAD $300,000 to combat bullying [1][2] - The event saw participation from over 6,000 individuals, including employees, dealers, and partners, who wore yellow to promote awareness [1][2] - BRP has committed to donating for every public post featuring the hashtag RideOutIntimidation, leading to contributions to various anti-bullying organizations globally [2][3] Company Initiatives - The Yellow Day event is part of BRP's Ride Out Intimidation program, which aims to create safe environments in workplaces and communities [1][2] - BRP donated CAD $27,000 to five charities chosen by ambassadors, supporting their efforts against bullying [3] - Since 2022, BRP has invested over CAD $10 million in charitable contributions through its Ride Out Intimidation program [5] Community Engagement - Monuments and main roads in Australia were illuminated in yellow to raise awareness for Yellow Day, showcasing community solidarity [4] - BRP's Vice-President emphasized the importance of collective action in creating a world free from intimidation [2] Company Overview - BRP Inc. is a global leader in powersports products, with annual sales of CAD $7.8 billion and a workforce of approximately 16,500 as of January 31, 2025 [6][7] - The company is committed to responsible growth and is developing electric models for its product lines [6]
BRP Marks 3 Years of Riding Out Intimidation with $10M+ Invested in the Cause
Prnewswire· 2025-07-02 13:00
Core Insights - BRP Inc. has invested over CAD $10 million in its global community engagement program, Ride Out Intimidation, since its launch in 2022, aiming to combat bullying [2][4] - The initiative has reached over 385,000 individuals and impacted 973 schools, workplaces, and institutions across 12 countries [4] - BRP's annual Yellow Day event, which promotes awareness against bullying, saw participation from over 3,650 employees and numerous partners in 2025 [5] Company Overview - BRP Inc. is a global leader in powersports products, with annual sales of CAD $7.8 billion and a workforce of approximately 16,500 employees as of January 31, 2025 [6][7] - The company offers a diverse portfolio of brands, including Ski-Doo, Lynx, Sea-Doo, and Can-Am, and is committed to developing electric models for its product lines [6]