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App Store Fee Cuts Set To Boost Duolingo, Match, Bumble Earnings
Benzinga· 2025-07-02 18:49
Core Viewpoint - Recent legal challenges for Apple Inc. regarding alleged monopolistic practices and new App Store fee policies may positively impact subscription service companies like Duolingo, Match Group, and Bumble by reducing app store fees, which are a significant cost of revenue [1][2]. Financial Outlook - A reduction in app store fees could enhance earnings for Duolingo, Match Group, and Bumble, as these fees currently account for 17% of Duolingo's cost of revenues and 20% for both Match Group and Bumble [2][3]. - A 500 basis-point shift in subscription revenue to off-app payments could increase Duolingo's EBITDA by 3.3%, Match's by 2.8%, and Bumble's by 3.0%. Additionally, a 100 basis-point reduction in app store fees could raise their EBITDA by 3.2%, 2.7%, and 3.5%, respectively [4]. Price Forecast Adjustments - Price forecasts have been raised for Bumble to $5.50 from $5.25 and for Match Group to $34 from $32, while Duolingo's price forecast remains at $450 due to higher sector valuation [5]. Revenue Impact - The anticipated fee reduction is expected to result in a 1-2% increase in U.S.-based revenues for these companies, while the impact on EU-based revenues is estimated to be smaller, leading to only a 0.5% EBITDA increase [6]. Company-Specific Insights - Bumble is projected to benefit the most from a potential drop in U.S. app fees, supported by recent legal developments that allow developers to direct users to off-app payment options [7]. - Bumble, Duolingo, and Match are already testing off-app payments, with expectations for updates during the second-quarter earnings in August. A 500 basis-point shift to off-app payments and a 100 basis-point cut in U.S. app fees could boost Bumble's total EBITDA by 1.7% [8]. - Duolingo, Match, and Bumble derive only about 20% of their subscription revenue from the EU, limiting their earnings upside from EU app fee reductions due to DMA compliance [9].