Art Direction
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Can a Lie Be So Beautiful You Never Question It? | Santhosh Raman | TEDxMACE
TEDx Talksยท 2025-09-05 15:48
Artistic Vision & Film Industry Insights - The speaker, an artist with a background in art and production design, discusses the role of art in reflecting personal politics and societal commentary [1] - The speaker transitioned from being a traditional artist to applying art in spaces like film and interior design [1] - The film industry, especially production design, is described as an art of "cheating" or creating believable illusions for the audience [2][5] - A production designer's role is to create a believable world that makes the audience suspend their disbelief for the duration of the film [2] - The speaker emphasizes the importance of detail in creating a realistic environment, ensuring every element, from furniture to props, aligns with the story and characters [4][5] Production Design Techniques & Examples - The speaker shares an experience of creating an Iraqi hospital set in a 6000 square feet warehouse in Ernakulam, Kerala [5] - The production design involves creating a stage-like ground layout within the set to guide character movement and create a believable space [5] - The speaker discusses using visual tricks, like limited set design and forced perspective, to create the illusion of larger spaces and multiple floors [5] - The speaker also shares how they recreated a street in Ras al-Khaimah for a film, using collected soil and modified vehicles to match the desired aesthetic [6] - The speaker highlights the use of visual deception, such as using the same bus in different locations (Ras al-Khaimah and a hospital exterior in Hyderabad), to create a seamless cinematic experience [6]