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Ford CEO shares photos teasing $30,000 EV pickup
Business Insider· 2026-02-06 09:00
Core Insights - Ford is undergoing a significant overhaul of its manufacturing processes to better compete with Chinese automakers, particularly in the electric vehicle (EV) market [1][2] - The Universal Electric Vehicle project is described as one of the most important initiatives in Ford's history, focusing on innovation to maintain competitiveness against global rivals [1][6] Manufacturing Innovations - The new manufacturing system employs a three-pronged "assembly tree" approach, which allows for parallel construction of vehicle components, reducing the number of fasteners by 25% and halving the number of cooling hoses and connections [9] - A unicasting system is being implemented to decrease the number of vehicle parts, potentially leading to lower car prices [10] Product Development - The first vehicle on the new platform is a midsize electric pickup truck expected to launch in the US in 2027, with a starting price of $30,000 [6][7] - Engineers are dedicating extensive time to refining the truck's aerodynamics and design [7] Strategic Shift - Ford is shifting its focus towards smaller, more affordable electric vehicles and extended-range electric vehicles (EREVs) after incurring a $19.5 billion write-down due to canceled EV programs [11] - The company is responding to competitive pressures from the Chinese EV market, where BYD has become the world's largest EV seller, and is exploring potential manufacturing cooperation with China's Geely [12]