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Pro Cheer League Announces New Sponsor, European Wax Center, to Champion Athlete Confidence and Empowerment
Prnewswire· 2026-03-11 14:00
Group 1 - The Pro Cheer League has partnered with European Wax Center as the Official Wax Partner for its inaugural season, emphasizing athlete confidence and empowerment [1][1] - The Pro Cheer League features four co-ed teams of paid athletes: Atlanta Air, Dallas Drive, Golden State Grit, and Miami Metal, competing in five national events [1][1] - The championship match is scheduled to take place in Nashville on March 27, 2026, with live broadcasts available on ION [1][1] Group 2 - European Wax Center operates over 1,000 locations across 44 states and performed more than 23 million services in fiscal 2024, generating sales of $951 million [1][1] - The company is recognized for its innovative Comfort Wax® and a commitment to providing a professional personal care experience [1][1] - The Pro Cheer League aims to elevate the sport of cheerleading by showcasing elite-level cheer athletes and enhancing the fan experience [1][1]