Core Insights - Gebbia Media, a subsidiary of Siebert Financial Corp., has launched a Sports Division aimed at providing financial education, wealth management, tax planning, and strategic support for elite and professional athletes [1][3] - The division has already signed several prominent NCAA athletes from top universities, indicating a strong initial roster [2] - The initiative is led by Greg Murphy, who emphasizes the evolving role of athletes as leaders and entrepreneurs, and aims to offer comprehensive support beyond traditional sports agency services [3] Company Overview - Gebbia Media focuses on the development and promotion of music and sports talent, and serves as the in-house production and marketing agency for Siebert Financial Corp. [5] - The company aims to redefine audience engagement by merging compelling content with financial strategies, enhancing financial literacy, and unlocking new monetization opportunities [6] Leadership and Strategy - Greg Murphy, the newly appointed President of the Sports Division, brings experience from Alliance Bernstein and Investco, highlighting the division's commitment to helping athletes navigate their financial journeys [3] - Richard Gebbia, Co-CEO of Muriel Siebert & Co., emphasizes the goal of building lasting value for athletes beyond their sports careers [4] - The division's team consists of experts in athlete representation, contract negotiation, and NIL monetization, with operations across major U.S. cities [4]