Core Insights - PlayersTV is set to host its 2025 NewFront on May 8, 2025, in New York City, in partnership with Genius Sports, to unveil details about PlayersTV+, a subscription-based streaming platform focused on athlete-driven content [1][2] - The partnership aims to provide innovative targeted advertising solutions for brands, enhancing fan engagement through advanced technology and data [2][3] PlayersTV+ - PlayersTV+ will be the only dedicated streaming platform for athlete-driven content and community, featuring programming that goes "beyond the game, beyond the uniform" [2][3] - The platform is backed by over 70 athlete investors and partners, including notable figures like Chris Paul and Dwayne Wade, along with more than 2,200 fan owners who have purchased equity in the company [3][4] Genius Sports Partnership - Genius Sports will serve as the strategic fan activation platform partner, offering technologies that address the evolving needs of advertisers in reaching sports fans [3][7] - The partnership will leverage the FANHub Activation Platform, which combines programmatic and social media buying with real-time sports data [5][6] Advertising Innovations - The NewFront will showcase key innovations from Genius Sports, including augmented advertising technologies currently in use with major sports teams and events [3][5] - PlayersTV will reveal six new original shows from star athletes during the event, enhancing its content offerings [4][6] Industry Context - The event represents a significant moment for advertisers looking to engage with sports audiences, highlighting the need for a new approach in the current media landscape [3][7] - PlayersTV aims to create a new ecosystem where brands, athletes, and fans can connect authentically and measurably, marking a transformative phase in athlete-led media [7][8]