Core Insights - Magnite has expanded its global partnership with Samsung Ads, leading to double-digit gross revenue growth for Samsung Ads on the Magnite Streaming SSP from 2023 to 2024 [1][2] Group 1: Partnership and Growth - The partnership aims to enhance audience addressability in streaming by utilizing the Magnite Access product to manage behavioral audience data effectively [2] - Samsung Ads has established the largest single source of TV data in the US market, with 88 million monthly active users on Samsung TV Plus, which has recently expanded to Singapore, the Philippines, and Thailand [3] Group 2: Technological Advancements - The collaboration has resulted in technological breakthroughs, including simplified genre targeting for contextual advertising and improved forecasting capabilities, which support the rapid growth of viewership on Samsung TV Plus [4] - Magnite Storefront within the Magnite Access suite is expected to enhance data capabilities and empower Samsung Ads' sales team to deliver superior solutions for advertisers [4] Group 3: Industry Positioning - Samsung Ads operates in over 25 countries, leveraging its reach across smart devices to engage audiences through various premium entertainment services, including Samsung TV Plus, which is recognized as the leading FAST service globally [6][7] - Magnite is positioned as the world's largest independent sell-side advertising company, facilitating billions of advertising transactions monthly across multiple formats [5]