Partnership Overview - Sojern and PubMatic have formed a partnership to enhance digital advertising in the hospitality sector by combining Sojern's travel data insights with PubMatic's premium inventory [1][3] - This collaboration aims to provide agencies and advertisers with tools to target travelers more accurately while ensuring privacy compliance [1][4] Advertising Strategy - The partnership focuses on creating personalized, targeted campaigns through a curation approach that allows for real-time optimization and measurement [2][3] - Advertisers can utilize a multi-ID approach to combine first-party data, Sojern's travel segments, and premium inventory for more effective targeting [2][3] Benefits of the Partnership - The integration of Sojern's travel data with PubMatic's curation and data solution, Connect, enables advertisers to activate real-time traveler insights for precise targeting [3] - This relationship enhances audience curation as a powerful tool for programmatic advertising, improving performance and transparency for marketers [3][4] Company Profiles - Sojern is a leading marketing platform for the hospitality industry, providing insights and services to over 10,000 travel marketers annually [6] - PubMatic is an independent technology company focused on maximizing customer value in digital advertising, offering a sell-side platform that enhances monetization for digital content creators [7]