Core Viewpoint - Bright Mountain Media has launched a family-focused advertising platform called familyroom, developed in partnership with Wild Sky Media, aimed at effectively reaching modern households, including parents and children [1][2][6]. Group 1: Company Overview - Bright Mountain Media is a marketing services platform that empowers brands, agencies, and publishers [1]. - The company integrates various capabilities, including programmatic technology from BrightStream and audience insights from Big Village, to provide a comprehensive advertising solution [2][6]. - Wild Sky Media, the parent company of several family-oriented brands, collaborates with Bright Mountain to enhance the reach and effectiveness of familyroom [1][10]. Group 2: Market Insights - Millennial parents and Gen Alpha children represent a significant consumer ecosystem in North America, influencing 42% of household spending [3]. - While mothers hold a substantial spending power of $2.4 trillion, Millennial dads are increasingly recognized for their contributions, with 53% feeling overlooked by brands [4]. Group 3: Product Features - familyroom offers a privacy-first advertising solution that ensures brand safety and transparency, addressing the complexities of family advertising in a regulated environment [5][6]. - The platform provides access to curated, high-quality inventory across various screens, including CTV and in-app gaming, ensuring compliance with regulations like COPPA [7]. - Brands can leverage bespoke audience segmentation and actionable insights for effective targeting and performance analysis [7].

Integration Will Deliver Expansive Coverage Across FOX Properties for AdvertisersNEW YORK, June 11, 2025 /PRNewswire/ -- Today, FOX Advertising announced the latest upcoming enhancement to its converged media platform, powered by AdRise, underscoring the importance of audience intelligence – bringing together the powerful combination of offline and digital identity along with verticalized audience attributes spanning categories that include demographics, lifestyle, hobbies and purchase intent.FOX's propriet ...