Core Insights - Spotify is set to introduce music videos in the U.S. after a successful beta rollout in 98 markets, positioning itself as a competitor to YouTube in the audiovisual space [1] - A new partnership with the National Music Publishers' Association (NMPA) will allow independent music publishers to enter direct license agreements for expanded audiovisual rights, leading to higher royalty payouts for songwriters [2][3] Group 1: Spotify's New Features - The introduction of music videos will be available for premium subscribers in the U.S. in the coming weeks [1] - This move aims to enhance the connection between artists and fans through new video features [2] Group 2: Partnership with NMPA - The NMPA has launched an "Opt-In Portal" for its members to facilitate direct licensing agreements with Spotify, which will be open for eligible publishers from November 11 to December 19 [3] - The partnership is expected to create new revenue streams for independent publishers and songwriters, reflecting the increasing value of songs in the digital landscape [2][3]