Core Insights - Comscore has announced a partnership with Polaris I/O to enhance media sales processes by integrating audience measurement data with the MarketView solution [1][3] - The collaboration aims to provide media sales teams with automated access to insights, facilitating quicker prospecting and pitching of new business [1][3] Company Overview - Comscore is recognized as a global leader in measuring and analyzing consumer behavior, providing comprehensive cross-platform measurement for media buyers and sellers [4] - The company combines various data sources, including digital, linear TV, and over-the-top viewership intelligence, to empower clients in making informed business decisions [4] MarketView Solution - Polaris I/O's MarketView identifies new and expanding businesses in local markets, offering validated contact information to media sales teams [2] - The solution also highlights larger cross-market opportunities and enterprise-level account insights, aiding in corporate account growth [2] Partnership Benefits - The partnership allows Comscore clients to automate research processes, significantly accelerating the media selling process [3] - Users of MarketView will gain a competitive edge by quickly accessing insights and engaging with prospects at scale, ultimately saving time [3] Future Developments - The automated workflow resulting from this partnership is currently in beta testing with select clients, with broader availability expected in 2026 [3]