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TextMagic group’s sales results for Q4 2025
Globenewswire· 2026-01-13 06:00
Financial Performance - The group's unaudited consolidated revenue decreased in Q4 2025 by 2% year-over-year to €3,525 thousand, compared to €3,598 thousand in Q4 2024 [1] - For the full year 2025, total unaudited consolidated revenues decreased by 7% year-over-year to €13,549 thousand, down from €14,533 thousand in 2024 [2] - If exchange rates had remained the same as in 2024, Q4 2025 revenue would have been €3,786 thousand, reflecting a 5% increase, while total revenue for 2025 would have been €14,015 thousand, indicating a 4% decrease [1][2] User Metrics - In Q4 2025, the volume of SMS messages sent increased by 14% year-over-year, reaching 70,665 thousand pieces, while the number of active users decreased by 5% to 18,876 [3][4] - For the full year 2025, the volume of SMS messages sent was 261,931 thousand pieces, a 5% increase from 249,228 thousand in 2024, but the number of active users declined by 9% to 23,922 [3][4] Average Revenue Per User (ARPU) - The average revenue per user (ARPU) for Q4 2025 was €187, a 3% increase from €182 in Q4 2024 [3] - For the full year 2025, ARPU was €566, up 3% from €549 in 2024 [3] Market Developments - The decline in active users was primarily due to regulatory changes in the United States that restricted unregistered campaigns, while the UK saw an increase in active users during 2025 [5] - Growth in revenue was driven by developments in the UK and Australian markets [4] New Features and Initiatives - In Q4 2025, the Textmagic platform introduced an automation feature for creating automated messaging systems, enhancing customer interaction efficiency [6] - Touchpoint.com was launched as a new platform for creating professional email designs using AI, aimed at broadening the customer base and supporting Textmagic users [7] Operational Measures - To improve cash flow and profitability, operational measures were implemented in Q4 2025, including optimizing development costs and discontinuing operations of the Romanian subsidiary [8]