Company Overview - Zebra Technologies Corporation (ZBRA) specializes in enterprise asset intelligence and automatic identification and data capture solutions, offering a range of products including barcode scanners, RFID readers, mobile computers, and specialty printers [1] - The company is headquartered in Lincolnshire, Illinois, and has a market capitalization of approximately $13.6 billion [1][2] Stock Performance - ZBRA is currently trading 37.3% below its 52-week high of $427.76, reached on January 22 [3] - The stock has declined 14.2% over the past three months, underperforming the Technology Select Sector SPDR Fund (XLK), which returned 6.1% in the same period [3] - Year-to-date, ZBRA is down 30.5% and has decreased 34.2% over the past 52 weeks, while the XLK has gained 23.6% in 2025 and 20.7% over the past year [4] Market Challenges - The decline in ZBRA's stock is attributed to macroeconomic headwinds, including U.S. import tariffs, potential supply chain disruptions, and broader market volatility [5] - The company has faced uneven geographic performance, with weaknesses noted in the EMEA market and a softer manufacturing environment, which have offset strong performance in North America and Asia-Pacific [6] Analyst Ratings - ZBRA has a consensus rating of "Moderate Buy" from 17 analysts, with a mean price target of $360.50, indicating a potential upside of 34.3% [7]