Core Insights - Dorman Products, Inc. has launched the aftermarket's first all-new electronic power steering (EPS) rack designed for over two million Ram pickup trucks, marking a significant innovation in the automotive aftermarket sector [1][2]. Product Development - The EPS rack is the result of a multi-year effort involving a cross-functional team, showcasing Dorman's commitment to innovation and providing first-to-market repair solutions [1][2]. - The original EPS racks in many 2013-2024 Ram models often fail due to moisture and debris intrusion, leading to limited repair options that typically involve high-cost original equipment or salvage parts [2]. Quality and Performance - Dorman's EPS rack is designated as an OE FIX part, featuring design improvements that enhance performance compared to salvage, remanufactured, and original parts [3]. - The new EPS rack meets Federal Motor Vehicle Safety Standards and includes significant upgrades such as redesigned electronics for better surge protection and reduced heat interference [4]. Installation and Usability - The installation process is designed to be seamless, requiring no dealer programming, and utilizes proprietary software that mimics original equipment functionality, making it accessible for many independent repair shops [4]. Company Background - Dorman has over 100 years of experience in providing aftermarket replacement products, focusing on solutions that save time and money while increasing reliability [7][8].

Core Insights - Dorman Products, Inc. is launching 353 new automotive repair solutions in April 2025, expanding its Light Duty business segment and enhancing its catalog to over 138,000 SKUs, which presents millions of new sales opportunities for aftermarket parts distributors, retailers, and repair shops [1][6] Product Highlights - The new releases include four OE FIX steering knuckles featuring a patent-pending proprietary coating that prevents corrosion between the knuckle and wheel hub bearing, addressing common issues in certain Ford, Toyota, and Lexus trucks and SUVs [2][3] - Additional products include a battery main fuse for select Chevrolet and GMC trucks, an exterior cargo door handle for specified Chevrolet and GMC trucks, and a power running board motor for certain Ford F-150 trucks [9] Company Overview - Dorman has been providing aftermarket replacement products for over 100 years, focusing on solutions that save time and money while increasing convenience and reliability for professionals and vehicle owners [6][7] - The company is headquartered in the United States and offers a diverse catalog covering various vehicle types, from chassis to complex electronics [7]