Core Insights - Dealer Merchant Services (DMS) will exhibit at the National Automobile Dealers Association (NADA) Show from February 3–6, marking its first appearance since joining Priority's commerce platform in 2025 [1][4] Group 1: Event Details - The NADA Show 2026 will take place at the Las Vegas Convention Center, with DMS located at booth 6112N [4] - DMS aims to engage with dealers and industry partners to discuss automotive commerce, payment operations, and compliant surcharging strategies [2][4] Group 2: Industry Challenges and Solutions - Dealers are facing significant margin pressure and are considering surcharging to manage rising payment costs, while ensuring compliance with varying state regulations [3] - DMS emphasizes the importance of maintaining customer experience and transparency while recovering processing costs through compliant credit card surcharging [2][3] Group 3: Company Overview - DMS provides payment solutions specifically designed for automotive dealerships, focusing on cost reduction and consistent customer experience [5] - DMS became part of Priority in 2025, which offers a unified platform for payments and banking solutions to enhance cash flow and reduce costs for businesses [6]