Core Insights - Holley Performance Brands is launching new activations for its fall flagship events, including the 16th annual LS Fest East, which is the largest LS-powered celebration in the U.S. [1][2] - The event will feature new attractions such as Burnout Wars and Ultra4 USA off-road racing, aimed at enhancing engagement and expanding Holley's visibility through social media [2][3] - Holley emphasizes its mission to connect with automotive enthusiasts and foster community engagement through innovative experiences [3][5] Event Details - LS Fest East will take place at Beech Bend Raceway in Bowling Green, Kentucky, from September 5-7, 2025, followed by MoParty and Ford Festival later in the month [10] - The events are expected to draw tens of thousands of visitors, significantly benefiting the local economy through increased business activity [5] Economic Impact - Holley's events are projected to generate millions of dollars for the Bowling Green economy, benefiting local hotels, restaurants, and businesses [5] - The company is also leveraging social media to connect with over 1 million additional automotive enthusiasts online, enhancing brand presence and engagement [6] Strategic Partnerships - A new activation with Callaway Cars will debut at LS Fest East, showcasing the strategic partnership and shared passion for LS-powered performance [3][8] - Holley aims to create a powerful experience that encourages enthusiasts to return to its events year after year [7]