Core Insights - Lithia UK has confirmed the acquisition of Hatfields Group, which includes four Land Rover sales sites and one OMODA JAECOO store, marking Lithia's first representation of the Chinese brand in the UK [1][4] - The acquisition increases Lithia UK's Land Rover locations to 11, enhancing its presence in the North of England with operations in Hull, Liverpool, Pickering, and Shrewsbury [2][6] - The Hatfields brand will be retained, and all staff will remain in their positions, with the OMODA JAECOO store transitioning to Lithia's Evans Halshaw division [4][5] Company Strategy - The acquisition is part of Lithia's regional growth strategy, expanding its representation of luxury brands such as Range Rover, Defender, Discovery, and Jaguar [6] - Paul Westaway, Managing Director of Hatfields, emphasized that the acquisition enhances access to top-performing luxury car brands across the UK [3] Market Impact - Patrick McGillycuddy, Managing Director of JLR (UK), described the acquisition as a significant expansion of Lithia's retail footprint, reflecting confidence in JLR's portfolio [4] - The addition of the OMODA JAECOO site introduces a new OEM partner, Chery, which is recognized as a fast-growing global automotive brand [5]