Average Daily Trading Turnover (ADT)
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中国 - 券商 - 上调预期;偏好转变-China – Brokers-Raising Estimates; Shifting Preferences
2025-09-22 01:00
Summary of Key Points from the Conference Call Industry Overview - The focus is on the **Chinese brokerage industry**, particularly the performance and outlook of major brokers such as **CICC**, **CITICS**, and **East Money** [1][2][3]. Core Insights and Arguments - **Increased Average Daily Trading (ADT)**: The ADT is projected to remain elevated, with estimates for 2025 raised to **Rmb1.53 trillion**, reflecting a **46% year-over-year growth**. This is supported by continued inflows from household financial assets and institutional investors [2][13][17]. - **Earnings Forecasts**: Earnings forecasts for brokers have been increased by **20-25%** on average for 2025-2027, driven by higher brokerage fees, margin interest, and operating leverage. The expected return on equity (ROE) for brokers is anticipated to approach **9%** in 2026 [3][35]. - **Market Share Dynamics**: Brokers with strong competitive advantages in underwriting, trading, and asset management are expected to see a significant rebound in ROE. The institutional business growth is anticipated to be priced in gradually, contrasting with the quicker pricing in retail brokerage [5][31]. - **IPO Market Outlook**: A rebound in IPO volume is expected, with **Rmb180 billion** projected to be raised in 2025, increasing to **Rmb500 billion** by 2027. This is supported by improved liquidity and regulatory changes [21][25]. Important but Overlooked Content - **Competitive Positioning**: East Money has been downgraded to an equal weight (EW) rating as its optimistic earnings upside is largely priced in. The P/E ratio for East Money has recovered significantly, indicating a strong market position [6][8]. - **Investment Income Variability**: Investment income is expected to diverge among brokers, with CICC, GFS, and CITICS projected to see increases of **20%**, **21%**, and **11%** respectively, while CMS and East Money are expected to experience declines [33][35]. - **Cost Income Ratio Improvements**: The cost income ratio is expected to improve across covered brokers, with CITICS and CMS maintaining the best ratios among traditional brokers. CICC is projected to see the most significant improvement [34][40]. - **Household Financial Asset Allocation**: The allocation of household financial assets to equities has decreased from **13.3% in 2021 to 9.3% in 2024**, indicating a potential for reallocation back to equities as market conditions improve [14][17]. Price Target Adjustments - Price targets for various brokers have been adjusted, with CICC and CITICS showing the most upside potential. The new price targets reflect a modest increase, with CICC rated as "Overweight" (OW) and CITICS as "Equal Weight" (EW) [4][8][12]. Conclusion - The Chinese brokerage industry is poised for growth, driven by elevated trading volumes, improved earnings forecasts, and a favorable IPO environment. However, competitive dynamics and varying performance among brokers will play a crucial role in shaping the market landscape moving forward.