Core Insights - Latin America's smartphone market experienced a 1% year-over-year growth in 3Q25, with shipments reaching 35.2 million units, the highest since 4Q15 [1][3][9] Market Performance - Samsung led the market with 11.6 million units shipped, capturing a 33% market share, primarily due to its low-end A-series models, which constituted 68% of its shipments [1][3] - Xiaomi followed with 6.3 million units (18% share), while Motorola saw an 11% decline in shipments, marking its sixth consecutive quarter of decline [1][3] - HONOR achieved record shipments for the third consecutive quarter with 2.9 million units, driven by growth in the Caribbean, Colombia, and Ecuador [1][3] - TRANSSION rounded out the top five despite a 19% year-over-year decline [1][3] Regional Insights - Brazil, the largest market, accounted for 29% of shipments with 10.3 million units, reflecting a 5% year-over-year increase [3][4] - Mexico, the second-largest market, saw a decline of 11% with 7.4 million units shipped, marking its fourth consecutive quarter of contraction [3][4] Segment Analysis - The sub-$300 segment, which represents 71% of total shipments, experienced a 2% decline year-to-date through 3Q25 due to inventory pressures and reduced consumer demand [5][6] - Conversely, shipments of high-end and premium devices priced above $500 increased by 20% year-to-date, contributing to an 8% rise in average selling prices (ASP) in 3Q25 [6][7] Future Outlook - Omdia projects the Latin American smartphone market to remain flat by the end of 2025, with total shipments expected to reach 137.0 million units [9] - Challenges for 2026 include rising memory and storage costs, which may increase device prices, particularly in entry-level segments [9]