Core Insights - The 2025 North Bund International Aviation Forum was held in Shanghai, focusing on innovation and intelligence in the aviation industry [1][3] - Nearly 300 leaders and experts from various sectors gathered to discuss emerging trends and strategies [3][4] Industry Developments - China Eastern Airlines introduced its Global Passenger and Cargo Network Development Report during the forum [3] - Shanghai Airport Authority launched a new transfer service brand, "Shanghai to the World, Seamless Transfers" [3] - The Science and Technology Commission of Shanghai Municipality, Shanghai Airport Authority, and East China Normal University presented outcomes related to Sustainable Aviation Fuel (SAF) [3] - The China Civil Airports Association released the CCAA·2025 China Transport Airport Development Index [3] Technological Integration - Experts analyzed global aviation network development from both "physical chain" and "technology chain" perspectives [4] - China Eastern Airlines showcased AI integration in aviation services, including a digital visualization of its "Air Silk Road" network and the launch of AI digital assistants [5] New Business Models - The "Aviation+" initiative was discussed, focusing on integrating aviation with culture, tourism, and other sectors [4] - China Eastern Airlines introduced the "China Pass," offering exclusive benefits for passengers, enhancing inbound tourism spending [6] Cultural Initiatives - A cultural collection titled "Pulse of the Silk Road, Symphony of Airways" was presented, blending aviation with cultural heritage [7] Flight Experience Enhancements - China Eastern Airlines rolled out a themed experience on nearly 400 flights, showcasing Shanghai's culture [8] Strategic Growth - China Eastern Airlines has launched 23 new international routes since 2024, connecting to 21 "Belt and Road" partner countries [9] - The airline facilitated 8.358 million international transfer passengers in 2024, with a 26.8% year-on-year increase in the first half of 2025 [10]