Back to Maggiano's strategy
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George Felix promoted to executive vice president, CMO at Brinker
Yahoo Finance· 2026-03-03 14:33
Core Insights - Brinker International has promoted George Felix to executive vice president and chief marketing officer, overseeing marketing strategies for both Chili's Grill & Bar and Maggiano's Little Italy [2][3] - Felix's promotion is part of the "Back to Maggiano's" strategy aimed at clarifying brand positioning and enhancing execution for better performance [2] - Under Felix's leadership, Chili's has achieved 19 consecutive quarters of same-store sales growth, significantly contributing to an increase in Brinker International's market capitalization from $1.3 billion to $6.25 billion [4] Compensation Details - Felix's new role comes with an annual base salary of $600,000, a target bonus of 75% of his base salary, and an expected annual equity-based award valued at $750,000 [5] - Mika Ware, the executive vice president and chief financial officer, has also received a compensation increase, bringing her salary to $675,000, with similar bonus and equity award structures as Felix [6]