Core Insights - Kroger has introduced a new online tool called the Kroger Back to School List, allowing customers to access teacher-issued supply lists for easy back-to-school shopping [1][2] - The retailer is offering significant savings on school supplies, with prices starting as low as 39 cents, and has lowered prices on thousands of items to enhance affordability [1][4] - Customers can shop for school supplies alongside groceries, either in-store or online, making the shopping experience more convenient [2][4] Company Initiatives - Kroger aims to simplify the back-to-school shopping experience by providing a platform where customers can find specific supply lists from local schools [2][7] - The company emphasizes its commitment to providing high-quality products at low prices, ensuring that customers do not have to compromise on quality for affordability [4] - Kroger's Big Deal! packs are designed to offer value on lunch items, promoting healthy eating for children [3] Customer Engagement - The process for using the Kroger Back to School List involves entering a local zip code, selecting a school, and adding items directly to a shopping list or cart [7] - Kroger encourages customers to explore additional resources for meal inspiration through its blog, The Fresh Lane [3]