Core Insights - Kaytee is launching "The Birder Hub," a digital platform aimed at making birding accessible and enjoyable for all, reflecting a growing cultural interest in the hobby [2][3][4] Company Overview - Kaytee is a leading brand in backyard birding and pet care, with over 150 years of experience in nurturing healthy pets [7] - The company is part of Central Garden & Pet, which reported fiscal 2024 net sales of $3.2 billion and focuses on innovative products for pets and gardens [8] Industry Trends - Birding is gaining popularity, especially among younger demographics, driven by social media and a desire for outdoor activities [3][4] - The Birder Hub aims to cater to both beginners and seasoned birders, promoting mental health benefits and mindfulness through nature observation [5] Partnerships - Kaytee has partnered with Jane Lynch and Christian Cooper to promote The Birder Hub, leveraging their influence to highlight the fun and accessible nature of birding [4][5]