Get ready with me as I show you my daily makeup routine. That's what content creators are telling millions of viewers with the use of their latest discovery, Chinese cosmetics. Chinese makeup products like this mascara have gone viral after making their way into popular content creators beauty routines.It started when content creators jumped ship to Chinese appu after the US threatened a Tik Tok ban in January. The result has been a boon for the Chinese beauty industry. This $46 cushion foundation by Flores ...

JP Morgan analyst Christopher Horvers reiterated the Overweight rating on Ulta Beauty, Inc. ULTA, citing recent data that suggests a stronger second-quarter performance than current market expectations.Horvers highlighted a positive shift in beauty product sales within the Food, Drug, and Mass (FDM) channels, which turned slightly positive at +0.1% for the four weeks ending June 14. This marks an improvement from the prior month’s -1.2% (which was also revised up by 30 basis points).While quarter-to-date tr ...