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How 1,000 jasmine flowers become “a few drops” in Chanel No. 5 #shorts
60 Minutes· 2026-05-12 00:48
Starting at dawn when the jasmine flowers are at their most fragrant, each one is picked by hand, too delicate for machines. The harvest ends before the midday heat can damage the petals, which are kept covered in wet cloth to stay cool. Workers line up to weigh what they've picked.4,000 jasmine flowers equal just 1 lb. The blooms are then rushed to an on-site factory where their fragrance is extracted using a 150-year-old technique developed in Grasse. You have to work really fast.>> Yes. Because what happ ...
X @The Economist
The Economist· 2026-05-10 23:40
Acquisitions have not helped Estée Lauder much in the past. Register for free to discover why the firm’s boss must remember that its problems are far from skin deep https://t.co/EpWFnuRRhY ...
X @The Economist
The Economist· 2026-05-07 16:15
America’s cosmetics champion wants to buy its way back to better days https://t.co/tenuandcbl ...
X @Bloomberg
Bloomberg· 2026-05-06 01:46
South Korea’s APR plans to take its viral Medicube cosmetics line into big-box US retailers including Walmart and Costco, as it pushes aggressively to expand its footprint in the market https://t.co/5MrJHoZXyh ...