Sustainability & Behavioral Change - Behavioral change is a strategy, not just a slogan, for shifting behaviors from negative to positive [4][5] - Habit change can be leveraged to drive adoption of sustainable products and services [9] - Making sustainability desirable, interesting, and exciting is crucial for large-scale adoption [12] Waste & Recycling - Globally, 92 million tons of fabric waste are generated annually [9] - 57% of fabric waste ends up in landfills [10] - Fashion for climate runway was introduced to make waste recycling for fashion desirable [10][11] Impact & Solutions - 9 million people die every year as a result of pollution and carbon emissions [14] - Changing habits can lead to significant reductions in carbon emissions and energy consumption [14] - Japan reduced 15 million tons of carbon emissions and saved 210 million kilowatt hours in electricity by promoting casual clothing [14]