Behavioral data-driven retail engagement
Search documents
Alpha Modus Files Patent Infringement Lawsuit Against Lowe’s for Unauthorized Use of AI Retail Technology
Globenewswire· 2025-10-14 13:49
Core Viewpoint - Alpha Modus, Corp. has filed a patent infringement lawsuit against Lowe's Companies, Inc. and Lowe's Home Centers, LLC, asserting six U.S. patents related to AI-driven retail technologies [1][3]. Patent Infringement Details - The lawsuit claims infringement of six patents covering technologies for real-time inventory management, customer assistance, personalized in-store advertising, dynamic store layout optimization, and behavioral data-driven retail engagement [3][5]. - The accused Lowe's systems include Dwell heat-mapping platform, Axis/Genetec camera network, Store Digital Twin, One Roof Media Network, Mylow Companion AI application, and Innovation Labs initiatives, which utilize real-time behavioral and visual analytics [4][6]. Technology and Innovation - The asserted patents protect methods for using image recognition and behavioral data for inventory management and pricing, delivering personalized promotions based on shopper sentiment, generating optimized store layouts, and integrating AI-driven personalization with digital marketing [5][6]. - Alpha Modus's technologies aim to enhance physical retail performance by merging behavioral analytics, real-time computer vision, and personalized engagement systems [7]. Company Background - Alpha Modus Holdings, Inc. operates through its subsidiary, Alpha Modus, Corp., focusing on developing and licensing patented AI technologies for retail applications [7]. - The company is actively enforcing its intellectual property rights against other retailers and technology providers utilizing similar AI and computer-vision-based solutions [6].