Core Insights - Hain Celestial Group is launching the "Savor Your Summer" Sweepstakes to promote healthier snacking options during the summer season [1][2] - The promotion encourages consumers to engage with better-for-you snack brands, with a significant increase in demand for such options as 95% of snackers are trying to choose healthier snacks [2][5] - The sweepstakes offers prizes including $1,000 gift cards and is supported by various marketing strategies such as paid media and influencer engagement [3][4] Company Overview - Hain Celestial Group is a leading health and wellness company focused on inspiring healthier living through better-for-you brands, with over 30 years of experience in delivering nutrition and well-being [8] - The company’s product portfolio includes a variety of snacks, baby/kids foods, beverages, and meal preparation items, marketed in over 70 countries [8] - Notable brands under Hain Celestial include Garden Veggie Snacks™, Terra® chips, and Garden of Eatin'®, which emphasize natural ingredients and healthier options [7][8] Market Trends - There is a notable increase in household penetration and spending on salty snacks during the summer, indicating a growing market for snack products [2] - The demand for better-for-you snacks is rising, with consumers increasingly seeking healthier alternatives [2][5] - The promotion is expected to enhance consumer engagement and drive sales for Hain's snack brands during the summer season [3][4]