Core Insights - The inaugural Drink Las Vegas festival will take place from September 24 to 27, 2026, hosted by MGM Resorts International, featuring renowned beverage and culinary experts [1] - The festival aims to celebrate modern beverage culture through over 50 dynamic events, including education sessions, tasting experiences, and brand showcases [1] Group 1: Event Overview - Drink Las Vegas will span four luxury resorts on the Las Vegas Strip, including Bellagio, ARIA, The Cosmopolitan of Las Vegas, and Park MGM [1] - The festival will feature VIP and premium experiences, speakeasy takeovers, education sessions, panels, master classes, signature cocktail events, intimate dining experiences, and signature tastings [1] Group 2: Industry Collaboration - The event is organized in collaboration with experiential event agency a21 and sports management agency PRP, highlighting the intersection of mixology, wine, spirits, and culinary innovation [1] - The festival aims to set a new standard for how beverage culture is celebrated, bringing together industry leaders and innovators [1] Group 3: Company Background - MGM Resorts International is a global gaming and entertainment company with a portfolio of 31 unique hotel and gaming destinations, recognized for creating immersive experiences [1] - a21 specializes in live experience events and has a portfolio that includes internationally recognized festivals and events across the US [2] - PRP is a sports and entertainment management company that represents global superstars and oversees brand partnerships and media strategy [2]