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BET LAUNCHES THE CREATOR STUDIO WITH "THE JASON LEE SHOW" TO PREMIERE APRIL 8 AS FLAGSHIP SERIES FROM NEW DIGITAL-FIRST PLATFORM
Prnewswire· 2026-03-30 17:00
Core Insights - BET has launched the BET Creator Studio, a platform aimed at amplifying content from culture-forward creators, with "The Jason Lee Show" as its flagship series premiering on April 8, 2026 [1][2] Group 1: BET Creator Studio - The BET Creator Studio is designed to serve as a creative engine for Black voices, providing infrastructure, resources, and distribution power to both emerging and established talent [3][4] - The studio will feature a variety of content formats, including podcasts, digital series, short-form content, and social-first campaigns, aimed at shaping the future of Black storytelling [3][4] Group 2: The Jason Lee Show - "The Jason Lee Show" will feature new episodes every Wednesday, combining Jason Lee's personal experiences with interviews of celebrity guests, focusing on untold stories that shape public narratives [2][3] - Jason Lee emphasizes that the show is not just about entertainment but also about the power of culture and its influence [3] Group 3: Company Background - BET Media Group, a unit of Paramount, has been a trusted platform for Black audiences for over four decades, amplifying authentic stories and elevating Black voices [5][6] - The company operates a diverse portfolio of brands, including BET, BET+, and VH1, delivering culturally resonant content across various platforms [6]