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Rumble Challenges YouTube with Bitcoin Tipping
Yahoo Financeยท 2025-10-25 07:49
Core Insights - Rumble is launching Bitcoin tipping, supported by Tether, with a full rollout expected by December after pilot tests [1][4] - The integration signifies a trend of digital platforms adopting blockchain-based revenue tools, indicating a shift towards mainstream crypto monetization [2] Company Overview - Rumble, founded in 2013, has positioned itself as a free-speech alternative to YouTube, attracting a conservative audience and independent creators [3] - The platform reported 51 million active users in Q2 and aims to empower creators with censorship-resistant payment options [3] Financial Strategy - Rumble has added $25 million in Bitcoin reserves this year, indicating a diversification of its crypto strategy [3] - Tether's $775 million investment in Rumble last year reflects a deepening partnership between the two companies [5] Future Developments - Rumble is developing a crypto wallet with MoonPay to facilitate faster in-app transfers and custody for users, aiming for seamless crypto transactions [6] - Analysts suggest that Rumble's integration of Bitcoin tipping could accelerate Bitcoin adoption among mainstream audiences, potentially expanding the crypto economy's transaction base [6]