Company Overview - Apyx Medical Corporation specializes in advanced energy technology, particularly in the cosmetic surgery market with its Helium Plasma Platform Technology products marketed as Renuvion and J-Plasma [5] - Renuvion is the only FDA-cleared device for use after liposuction, addressing issues related to loose skin with more than 90 evidence-based clinical publications supporting its effectiveness [3][5] - The company aims to elevate people's lives through innovative products that provide controlled heat to tissue for desired surgical results [5] Marketing Strategy - Dolores Catania has been appointed as the Chief of Confidence for Apyx Medical's Renew You consumer marketing campaign, focusing on body contouring and the challenges of loose skin [1][2] - Catania will be featured in various marketing initiatives across multiple platforms, including social media, public relations, live engagements, and physician events [4] - The campaign emphasizes the emotional and physical benefits of Renuvion treatments, aiming to empower consumers in their personal transformations [3][4] Industry Position - Renuvion is recognized as the 1 body contouring technology trusted by doctors to effectively address loose skin challenges [3][6] - An independent survey indicated that 4 out of 5 board-certified or eligible cosmetic and plastic surgeons in the US agree on the effectiveness of Renuvion [6]