Core Insights - Ahrefs has expanded its Brand Radar product to track brand mentions across YouTube, TikTok, and Reddit, enhancing its capabilities in monitoring brand visibility across key platforms that influence consumer discovery and evaluation [1][2]. Group 1: Product Features - Brand Radar consolidates brand mentions from video platforms and Reddit into a single view, allowing businesses to compare their visibility against competitors and identify the most impactful channels [2]. - The infrastructure supporting Brand Radar processes over 239 million prompts monthly, enabling comprehensive indexing and monitoring of brand visibility across various platforms [3]. - The video index scans descriptions, transcripts, and titles for brand mentions, providing snippets that highlight the context of mentions rather than full transcripts [4]. Group 2: Reddit Integration - Brand Radar tracks brand appearances in Reddit results displayed in Google Search, including titles, descriptions, and snippets from relevant subreddits [5]. Group 3: Market Context - The Chief Marketing Officer of Ahrefs emphasized that platforms like YouTube, TikTok, and Reddit are crucial for generating demand, as they capture significant attention and influence consumer behavior [6]. Group 4: Availability - The new indexes for YouTube, TikTok, and Reddit are currently in beta for all paid Ahrefs customers and will transition to Brand Radar add-ons post-beta [7].