Brand Value
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3 Reasons to Back Up the Armored Truck for this Overlooked Stock
Yahoo Finance· 2025-10-29 11:45
Group 1 - Core viewpoint: Ferrari is a hidden gem in the automotive industry, known for its strong margins, resilience to economic downturns, pricing power, and growth opportunities [1] Group 2 - Increasing brand value: Ferrari's strong brand image is supported by its rich racing heritage and exclusivity in purchasing, with brand value rising 17% to $15.4 billion, ranking 54th in the Interbrand Best Global Brands report [3][5] - Industry-thumping margins: Ferrari generates luxury-like margins in an industry typically characterized by single-digit margins, with a high-demand product portfolio, exemplified by the F80 supercar, which has already filled its order book at nearly $4 million per vehicle [6][7][8]
