前言与国家概况 最快增长与强势品牌 估值分析与头部品牌 联邦银行（Commonwealth Bank）以157亿澳元品牌价值跃居榜首，较2024年增长48%，其BSI得分88.9（AAA评级），得益于强劲财务表现与客户信任。伍 尔沃斯（Woolworths）以127亿澳元退居第二，因定价争议品牌价值下滑17%。澳新银行（ANZ）、科尔斯（Coles）等银行与零售品牌紧随其后，矿业巨头 必和必拓（BHP）因市场波动下滑23%至73.65亿澳元。 Tooheys成为增长最快品牌，价值达4.52亿澳元，得益于低酒精饮料创新、本土化营销及可持续包装。澳大利亚邮政（Australia Post）以BSI 92.7成为最强品 牌，凭借40%市场份额与社区 engagement。Bunnings（BSI 89.3）、Kmart（BSI 88.9）等通过产品创新与私域运营巩固地位，Rexona（BSI 87.1）借体育营 销强化个人护理领域优势。 行业动态与趋势 - 零售与航空：Kmart因私域品牌Anko与国际扩张增长66%至32亿澳元；Qantas与Jetstar分别增长36%和100%，前者借领导力重建声誉，后者聚焦预 ...

5月15日，2025凯度BrandZ最具价值全球品牌100强榜单公布，华为创历史新高位列全球第39位，超越 历史最高排名45位（2020年），品牌价值达647亿美元，较去年激增142.4%，是全球百强榜中增速最快 的品牌之一。（全天候科技） ...

5月9日，《Brand Finance 2025年中国品牌价值500强》榜单及报告正式发布，五粮液2025年品牌价值达 277.8亿美元，增幅达7.3%，连续九年保持正增长，品牌强度（BSI）指数提升至91分，获得最高的 AAA+级品牌强度评级，彰显出中国白酒龙头企业的强大品牌实力。 据介绍，全球知名品牌价值评估机构Brand Finance成立于1996年，是全球性独立第三方品牌估值、战略 咨询机构。本次报告从品牌价值、品牌强度及行业分布等多个维度，展现中国品牌在过去一年的发展态 势和市场格局的新变化，来自汽车、电子、零售、媒体文化、银行、保险、工程、物流等多个行业的品 牌入选2025年中国品牌价值500强。 展望未来，五粮液将继续把品牌建设摆在重要地位，秉持"和美"价值主张，坚定文化自信，通过构建更 完善的文化传播体系、更前沿的科研创新平台、更绿色的可持续发展模式，以富有中国特色、中式美 学、东方风韵的创新表达，向世界讲述中国白酒故事、中国品牌故事，让民族品牌在世界舞台绽放时代 风采。 （文章来源：新华财经） 近年来，五粮液通过优化产品结构、创新营销模式、拓展国际市场等一系列举措，增强企业发展内生动 力， ...

Investment Rating - The report indicates a general decline in brand value across the top Canadian brands, with a total brand value of CAD342.1 billion in 2025, reflecting a 3.7% year-on-year decrease [20][21]. Core Insights - TD Bank Group remains the most valuable Canadian brand for the third consecutive year, valued at CAD23.4 billion, despite a 10% decline attributed to lower long-term revenue forecasts [25][33]. - Crown Royal is identified as the fastest-growing brand, with a remarkable 78% increase in value to CAD3.2 billion, and it also holds the highest Brand Strength Index score in Canada at 90.7 out of 100 [40][41]. - The banking sector leads in brand value, contributing one-third of the total brand value in the ranking, with notable performances from Circle K, CIBC, and Manulife, all recording double-digit growth [3][22]. Summary by Sections Valuation Analysis - The top 10 most valuable Canadian brands include TD, RBC, Circle K, Brookfield, Canada Life, Scotiabank, BMO, TELUS, CIBC, and Manulife, with varying changes in brand value [32][33]. - RBC ranks second with a stable brand value of CAD22.4 billion, supported by its acquisition of HSBC Bank Canada [26]. - Circle K's brand value increased by 11% to CAD17.2 billion, while Canada Life saw an 8% increase to CAD17.1 billion [28][29]. Brand Strength Analysis - Crown Royal's Brand Strength Index score increased by 23 points from the previous year, achieving a score of 90.7, indicating strong consumer perception [41][48]. - Dollarama follows as the second strongest brand with a BSI score of 86.6, driven by high familiarity among consumers [49]. - A&W and Canadian National Railway also rank highly in brand strength, with scores of 84.5 and 83.4, respectively [51]. Brand Guardianship Index - The Brand Guardianship Index evaluates the effectiveness of CEOs in managing brand value, with notable leaders including Calvin McDonald of Lululemon and Paul A Mahon of Great-West Lifeco [57][59]. Sustainability Analysis - Canadian brands are increasingly investing in sustainability initiatives, with Toromont leading in environmental sustainability perceptions [67][68]. - WSP Global ranks highest on social sustainability, while Jazz leads in governance perceptions [68][69].