Core Concept - Vita Coco is launching a new parody series titled "Mascot Love: Where Icons Catch Feelings," featuring iconic brand mascots in a beach-themed romantic setting [1][3]. Group 1: Series Overview - The series centers around Coco Man, a charismatic coconut water mascot, who is portrayed as the most eligible bachelor on the beach [2]. - The show includes a variety of mascots engaging in humorous and dramatic interactions, emphasizing body language and non-verbal communication [2]. Group 2: Marketing Strategy - Jane Prior, Chief Marketing Officer at Vita Coco, highlights the series as a cultural engagement strategy that aligns with the brand's mission of providing delicious and healthier beverage options [3]. - "Mascot Love" will premiere on July 30th on TikTok and Instagram, with weekly episodes and behind-the-scenes content [3]. Group 3: Company Background - The Vita Coco Company, co-founded in 2004, focuses on delivering healthy and nutritious products, including its flagship coconut water brand, which is the leading coconut water brand in the U.S. [7]. - The company is recognized as a public benefit corporation and Certified B Corporation, emphasizing its commitment to sustainability and consumer health [7].