Brand promotion through a parody series

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Vita Coco Debuts “Mascot Love: Where Icons Catch Feelings” — A Tropical Romance Parody Series Starring the Internet's Favorite Brand Mascots
GlobeNewswire News Room· 2025-07-21 16:00
NEW YORK, July 21, 2025 (GLOBE NEWSWIRE) -- This summer, Vita Coco is heading to the beach with Mascot Love: Where Icons Catch Feelings, a sun-soaked, tropical romance parody series, featuring a cast of iconic brand mascots. At the heart of the villa is Coco Man, Vita Coco’s walking, shmoozing coconut water carton, and the most eligible bachelor on the beach. Known to perpetually have his shirt off and charm turned on, Coco Man is the show’s sun-drenched, coconut-slinging heartthrob who brings the main char ...