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Marriott International Accelerates Branded Residential Growth in Europe, Middle East & Africa
Prnewswireยท 2025-11-11 11:00
Core Insights - Marriott International is experiencing significant growth in its branded residential portfolio across the EMEA region, with record-setting residential signings and a strong development pipeline [1][2][3] EMEA Portfolio Expansion - The EMEA branded residential portfolio now spans 18 countries and territories, with 33 open locations and over 50 in the pipeline, reflecting a 23% growth in Europe and a 59% growth in the Middle East & Africa since year-end 2023 [1][3] - Year-to-date 2025, Marriott has signed nearly 20 branded residence agreements in EMEA, with approximately two-thirds in the luxury segment [3][4] Sales Performance - Developers of Marriott Branded Residences have seen strong sales velocity, with 19 projects launching sales this year, including notable successes such as The St. Regis Residences in Abu Dhabi, which sold 60% of units at record prices before public launch [4][5] - The Affini, a Tribute Portfolio Residence in Dubai, sold out within one week of its launch, showcasing the high demand for branded residences [4] Notable Projects - Recent signed agreements and sales launches include: - Marriott Residences, Budapest: Hungary's first branded residence [5] - The Residences at The St. Regis Baku: A showcase of standout architecture [5] - The Ritz-Carlton Residences, Al Maryah Island, Abu Dhabi: Developed in collaboration with SAAS Properties [5] - The Residences at The St. Regis Karya Cove Resort, Bodrum: Marks Marriott's 100th property in Turkey [5] - JW Marriott Residences at Dubai Islands: The city's first JW Marriott Residence [5] Future Outlook - By the end of 2025, the company anticipates a total of six branded residence openings in EMEA, continuing to leverage strong brand recognition and integrated ownership recognition platforms [6]