Brick-and-Mortar Retail
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Amazon Bets Big On Brick-And-Mortar With A Mega-Store Outside Chicago
Forbes· 2026-01-23 16:55
Core Insights - Amazon is attempting to expand its e-commerce dominance into physical retail, particularly in the grocery sector, which is nearing a $1 trillion market size [2][3] - Currently, Amazon holds a mere 3% share of the grocery market, despite generating over $100 billion in grocery sales in 2024 [3][4] - The company plans to open a 230,000-square-foot mega-store outside Chicago in 2027, significantly larger than a typical Walmart supercenter [4][5] Market Position - Amazon's grocery market share is 1.6% for both Amazon and Whole Foods, while Walmart commands a 21% share with 4,600 U.S. stores [3] - Amazon's North America segment sales for the first three quarters of the fiscal year reached $299.3 billion, compared to Walmart U.S. at $353.8 billion [15] Store Development - The new store in Orland Park Village will include 800 parking spots and create 500 jobs, with zoning approval obtained in about two weeks [6][7] - The store will feature a mix of groceries, household essentials, and general merchandise, designed for customers to make one-stop shopping trips [10][11] Operational Strategy - The store will incorporate a design that allows for browsing and fulfilling same-day grocery orders, with options for in-store kiosks and delivery to customers' cars [11][12] - Amazon's previous attempts at physical retail have included various concepts, but many have not succeeded, indicating a need for a successful model in brick-and-mortar retail [16][18] Competitive Landscape - Amazon holds a dominant 40% share of e-commerce sales among the top 2,000 online retailers, while Walmart trails at 11% [14] - The success of the new mega-store will depend on attracting customers from competitors like Walmart and Costco [20]