Starlink is no longer just for rural internet.• Home Internet Plans founder Tomas Novosad says Starlink is now being compared directly with cable, fiber, and fixed wireless providers.• Consumers increasingly see Starlink as a legitimate option for its flexibility, availability, and reliability.• Once viewed primarily as a solution for areas without wired broadband, Starlink is now competing in mainstream internet markets.• Starlink now serves more than 12 million active customers across 160+ countries, terr ...