The freight market does not suffer from a lack of opinions. It suffers from a lack of structured conversations. Broker transparency has become one of the most debated topics in trucking, often framed in emotional terms and amplified by social media soundbites. Recently, I sat down with Chris Jolly, known widely as the Freight Coach, to examine the issue in a more disciplined way. The goal was not to win an argument but to understand where trust breaks down, what the data suggests, and what operational acco ...