Core Insights - Super 8 by Wyndham is expanding into Spain and Portugal to meet the rising demand for budget-friendly accommodations amid record tourism growth in these countries [1][4][3] - The first hotel is set to open in Leiria, Portugal in Q4 2027, with plans for additional locations in key Tier 1 and Tier 2 cities [2][3] - The initiative is a strategic response to the growing need for reliable, high-quality economy hotels in Southern Europe, which currently lags behind other European markets in branded economy hotel penetration [5][4] Market Demand - Spain welcomed a record 94 million international visitors in 2024, while Portugal also experienced significant tourism growth, indicating a robust market for hospitality [4] - The economic performance of Spain, with a 3.2% GDP increase, is driving domestic and business travel, particularly in secondary cities [4] - There is a 10% gap in budget brand penetration in Spain and Portugal, despite a 142% increase in Revenue Per Available Room (RevPAR) since 2019, highlighting the opportunity for Super 8 [5] Development Strategy - The hotels will feature new construction using smart modular designs focused on efficiency and sustainability, aligning with Super 8's commitment to quality [2][3] - Wyndham has partnered with Soliteight as the exclusive developer for Super 8 in Iberia, aiming to provide well-branded economy hotels that offer comfort and value [5][3] Wyndham's Competitive Advantage - Wyndham franchisees benefit from the Wyndham Advantage, which includes nearly $350 million in technology investments over the past six years, enhancing operational efficiency [5] - The company has a large member base of approximately 114 million enrolled Wyndham Rewards members, contributing to a significant portion of global check-ins [5][7]