Core Insights - Perpay is a Philadelphia-based company that offers a unique solution for working Americans to afford everyday items while simultaneously improving their credit scores [2][5]. Group 1: Perpay's Business Model - Perpay provides an online marketplace where customers can shop for essentials and make small, automatic payments linked to their paychecks [3]. - The company does not charge interest or upfront fees, differentiating itself from traditional buy now, pay later (BNPL) services [5]. - Payments are customer-initiated, allowing users to decide when and how much to pay, and Perpay reports these payments to credit bureaus to help users build or repair their credit [6]. Group 2: Target Market and User Base - Approximately 40% of the American population lives paycheck to paycheck, with $500 being a significant financial crisis for many [4]. - Perpay's credit card is designed for individuals with lower credit scores, promoting responsible payment habits, with users typically paying down about 40% of their balances each month [7]. Group 3: Limitations of Traditional Credit Systems - Traditional credit cards and BNPL services often facilitate borrowing but do not support financial progress, as they may not report payments to credit bureaus, hindering credit improvement for responsible borrowers [8].