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The Load Board Goes Down, Now What?
Yahoo Financeยท 2025-11-18 17:38
Core Insights - The article emphasizes the importance of having a robust broker network to mitigate the risks associated with load board outages, which can leave small carriers feeling powerless and disrupt their operations [3][4][25]. Immediate Actions During Load Board Outages - Carriers should proactively reach out to brokers they have worked with in the past 60-90 days, as brokers still have freight to move despite outages [2][5]. - Direct communication with carrier representatives, rather than calling the main broker number, can expedite the process during outages [6]. - Physical visits to popular shippers or distribution centers can be an effective last resort for securing loads when digital systems fail [7]. Building a Sustainable Freight Pipeline - Many small carriers rely too heavily on load boards and fail to establish a predictable freight pipeline, which can lead to crises during outages [8][9]. - A "Broker Book of Business" should be developed, consisting of brokers who know and trust the carrier, ensuring consistent freight availability even when load boards are down [10][11]. Steps to Create a Broker Book of Business - Step 1 involves compiling a master list of brokers from the last 90 days, which serves as a valuable resource during outages [12]. - Following up after successful loads with a thank-you email helps to solidify relationships and encourages future business [16]. - Regular monthly check-ins with top brokers keep the carrier top-of-mind and maintain open lines of communication [20]. Long-Term Strategy - The ultimate goal is to reach a point where load boards are optional tools rather than the primary source of freight, allowing carriers to operate independently and effectively [25][28]. - Preparedness and proactive relationship management are key to thriving in the freight industry, especially during challenging times [26][27].