Market Trends & Growth - The bomb and fallout shelter market is forecasted to grow from approximately $140 million this year to over $175 million in 2030 [6] - 74 million Americans are prepping for disasters, spending about $11 billion annually [8] - US Safe Room's business has grown immensely over the last 5 years [9] Consumer Behavior & Demographics - A significant portion of bunker interest comes from the ultra-wealthy, with concerns about biological events, civil unrest, and nuclear fallout [6] - Bunker buyers are reportedly 99% conservative Republicans and Christians [5] - Millennials and Gen Z are stocking up on survival kits and medical supplies more than older generations [8] - A 2024 FEMA survey found 83% of respondents taking at least three preparedness actions for a disaster, up significantly from previous years [9] Product & Service Offerings - Atlas Survival Shelters offers a range of shelters, from small concrete options to sprawling underground bunkers, priced from $20,000 to millions [3][4] - Some developers are pre-installing bunkers in new houses [5] - US Safe Room makes shelters for companies and individuals seeking protection from tornadoes, wildfires, and storms [9] Motivations & Concerns - Clients are planning to ride out extinction-level events like pandemics, nuclear war, or societal collapse [3] - High-net-worth individuals are concerned about biological events, civil unrest, and nuclear fallout [6] - Climate change-driven storms and wildfires are making lifeboats (shelters) seem like a good idea [8]