What if the next business revolution isn't coming from IITs or IM but the narrow lanes of Kapur, the tiny streets of Solapur or the workshops in Chakan. Few years back I was at a strange crossroads with my own mind. Throughout our childhood I was told that success means MBAs this white collar jobs big businesses.But two conversations shook me. my cousin. His eyes sunken, his voice trembling as he told me that he is about to sell his ancestral land.I can still feel the silence between us. another friend of m ...

Sustainability Imperative in Business Education - The business sector significantly impacts society environmentally and socially, necessitating a shift from "business as usual" due to its unsustainable practices [10][11] - Corporations, as key drivers in the economy, must address the negative externalities they produce, including wealth inequality, worker exploitation, and environmental damage [12][13][14][15] - Business education has a moral duty to rethink shareholder capitalism and integrate sustainability into the curriculum to equip students with the knowledge and tools for constructive action [17] Integrating Sustainability into Curriculum - Sustainability curriculum should be fully integrated into all business courses, not just offered as separate electives, to emphasize that business should inherently be sustainable [25][26][27] - Integrating sustainability requires revamping the entire curriculum, similar to how digital methods were integrated in the early 2000s [27][28][29] - Sustainability is intersectional, encompassing environmental, social, economic, and even personal well-being, requiring a holistic approach [30][31] Actionable Steps for Educators - Training and incentivizing faculty is crucial for integrating sustainability into the curriculum [37] - Instructors can start by implementing specific examples, case studies, or field trips to gradually incorporate sustainability [38] - Leveraging community networks and bringing in interdisciplinary guest speakers can highlight sustainable business practices in action [39] Institutional Support - Institutional buy-in is essential, requiring budget allocation and strategic planning to support curriculum changes [40]