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Wendy's targets Mexican customers amid mass U.S. store closures
Yahoo Finance· 2026-03-07 19:17
Core Insights - Wendy's is closing hundreds of underperforming restaurants in the U.S. while simultaneously expanding its presence in Mexico, indicating a strategic shift in response to declining sales in its primary market [1][2][3] Group 1: U.S. Market Challenges - Wendy's reported a 5.2% decline in systemwide sales for 2025, prompting plans to close between 300 and 600 restaurants in the U.S. during the first half of 2026, which accounts for approximately 5% to 6% of its domestic locations [2] - As of the end of 2025, Wendy's operated 5,969 restaurants in the U.S. out of a total of 7,397 locations worldwide, highlighting its heavy reliance on the U.S. market [3] Group 2: International Expansion in Mexico - Wendy's is set to open over 60 new restaurants in Mexico through two franchise agreements, reflecting a significant international growth strategy [4][6] - The company plans to open 50 new restaurants in Mexico City and surrounding states through a partnership with AJ Group, and an additional 12 restaurants in northern Mexico through an agreement with WS Pacific, with openings expected by the end of the year [7]