Core Insights - Ford is reinforcing its commitment to the European market with a strategy focused on agility, cost efficiency, and a sharpened brand promise [1][2] - The strategy is built on three pillars: strengthening the Ford Pro commercial vehicle division, expanding the passenger car range, and optimizing the industrial system for scale and cost efficiencies [2][8] - A new product offensive will introduce multi-energy, affordable vehicles by 2028, enhancing Ford's competitiveness in the market [3][8] Strategic Partnerships - Ford has announced a strategic partnership with Renault Group to accelerate its European transformation, combining expertise and industrial scale [4][5] - The partnership includes the joint development of two Ford-branded electric vehicles on Renault's Ampere platform, set to arrive in 2028 [9] - A Letter of Intent (LOI) will explore the joint development and manufacture of light commercial vehicles, leveraging common platforms for efficiency [9][10] Ford Pro Division - Ford Pro is central to the company's European business, moving beyond hardware to offer a comprehensive ecosystem of software and services [6] - The Ford Liive Uptime system provided an estimated 820,000 additional days of vehicle uptime to European businesses in 2024 [6] Industrial Operations - Ford is evolving its industrial operations in Europe to support the shift to multi-energy vehicles, with the Valencia plant playing a critical role in enhancing the passenger vehicle portfolio [13] - The company has a history of successful partnerships in Europe, including collaborations with Koç Holding and Volkswagen, to strengthen its commercial vehicle and passenger car businesses [10][12] Policy Alignment - Ford calls for European policymakers to align CO2 targets with market realities, as the current share of electric vehicles in Europe is 16.1%, below the required 25% by 2025 [14] - The company proposes three steps for a successful transition to electrification, including aligning targets with reality, incentivizing the transition, and supporting the working economy [17]