Move builds on momentum of Magnite’s Home Screen and Tiles ad formats to meet growing demand for performance-driven ad experiencesNEW YORK, Aug. 26, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction of Pause Ads across leading streaming providers including DIRECTV, DISH Media, and Fubo. The move builds on the momentum of Magnite’s Home Screen and Tiles ad formats to meet ...

Core Insights - TikTok is developing a SmartTV version aimed at major platforms like Samsung, Roku, and FireTV, indicating a strategic shift towards becoming a full video platform rather than just a social media app [1][2] - The company is targeting the growing Connected TV (CTV) advertising market, which is seeing a significant budget shift from mobile and traditional TV to CTV [8][9] - TikTok's entry into the CTV space is seen as a direct challenge to YouTube, which currently dominates the CTV advertising budget in the U.S. [3][4] Group 1: Market Dynamics - In 2024, an estimated 150 million people in the U.S. will use CTV to access YouTube, which has captured nearly 25% of the CTV ad budget [4] - Recent data shows that U.S. advertisers are now spending 43% of their CTV marketing budgets on YouTube, surpassing mobile ad spending for the first time [5] - The CTV advertising expenditure is expected to grow at a double-digit rate, with projections indicating a 16.8% increase by 2025, reaching $33.48 billion [15] Group 2: TikTok's Strategy - TikTok is likely to adopt a low-price strategy to penetrate the CTV market, leveraging the expanding CTV advertising budget [11][12] - The company may also explore revenue-sharing agreements with OEMs for pre-installation on smart TVs, similar to strategies used by Netflix and YouTube [21][29] - TikTok is expected to utilize a "light copyright" approach, focusing on short video content and partnerships rather than acquiring expensive IP rights [39][40] Group 3: Measurement and Data - To gain advertiser trust, TikTok plans to enhance its measurement capabilities, collaborating with Nielsen to provide unified reporting across different media [48][50] - The company aims to quantify the value of its advertising, making it easier for brands to compare TikTok's performance against competitors like YouTube [51][52] - TikTok's strategy involves a three-step approach: entering the market with lower CPMs, providing verifiable data, and gradually increasing prices as trust is established [52][53]

Financial Data and Key Metrics Changes - Revenue for Q1 2025 was $70.6 million, representing a 32% year-over-year increase and exceeding guidance by 4% [40] - Contribution ex TAC totaled $42.7 million, up 25% year-over-year, marking the seventh consecutive quarter of over 20% growth [40] - Adjusted EBITDA increased 76% year-over-year to $5.4 million, exceeding guidance by more than 27% [44] - Non-GAAP net income was $2.8 million, up 109% from the prior year [45] Business Line Data and Key Metrics Changes - CTV accounted for over 45% of total platform spend, reflecting its dominance and the highest mix on record [42] - Ad spend linked to Household ID surged 33% year-over-year, indicating strong demand for addressability solutions [16] - The number of customers generating over $1 million in contribution ex TAC increased by 37% on a trailing twelve-month basis [41] Market Data and Key Metrics Changes - Emerging digital channels, including CTV, streaming audio, and digital out of home, represented 54% of total platform spend, the highest combined share in history [43] - Video, including CTV, accounted for 62% of total platform spend, highlighting the shift towards high-impact formats [43] Company Strategy and Development Direction - The company aims to be the premier DSP for CTV advertising, with a strategic focus on CTV dominance [12] - Viant's addressability solutions, Household ID and Iris ID, are positioned to capture market share as advertisers prioritize data-driven campaigns [16][34] - The company is investing in AI to enhance operational efficiency and improve return on ad spend for clients [20][34] Management's Comments on Operating Environment and Future Outlook - Management noted that ad spend has remained strong despite macroeconomic uncertainties related to tariffs, with limited impact observed [9][10] - The company anticipates that any delayed spending will be realized in the second half of 2025, maintaining a positive long-term growth outlook [49] - Management expressed confidence in navigating near-term challenges while capitalizing on secular growth trends in CTV and addressability [51] Other Important Information - The company has a solid financial foundation with $174 million in cash and cash equivalents and no debt [45] - A recent court ruling affirmed Google's monopolistic practices in ad tech, which could present opportunities for Viant to attract ad spend from advertisers seeking alternatives [23][24] Q&A Session Summary Question: What are you hearing from customers today regarding CTV and potential downside risks? - Management noted strong growth in CTV and limited delays in spending from a small number of advertisers affected by tariffs, indicating resilience in the advertising market [53][58] Question: How confident are you that delayed spending will materialize in the second half of the year? - Management expressed high confidence based on scheduled investments in the platform, indicating that money is being moved rather than lost [76] Question: How does Household ID differentiate from Google's new IP address implementation? - Management clarified that Household ID focuses on people-based identifiers linked to physical addresses, while Google's approach involves digital identifiers like IP addresses, which are less effective for targeted advertising [78][82]

Financial Data and Key Metrics Changes - Revenue for Q1 2025 was $70.6 million, representing a 32% year-over-year increase and exceeding guidance by 4% [36] - Contribution ex TAC totaled $42.7 million, up 25% year-over-year, marking the seventh consecutive quarter of over 20% growth [36][38] - Adjusted EBITDA increased 76% year-over-year to $5.4 million, exceeding guidance by more than 27% [40] - Non-GAAP net income was $2.8 million, up 109% from the prior year [41] Business Line Data and Key Metrics Changes - CTV accounted for over 45% of total platform spend, the highest mix on record, reflecting strong growth in this segment [38] - Ad spend linked to Household ID surged 33% year-over-year, indicating strong demand for addressability solutions [14] - The share of emerging digital channels, including CTV, streaming audio, and digital out of home, represented 54% of total platform spend, the highest in history [39] Market Data and Key Metrics Changes - The advertising environment showed resilience, with year-over-year growth rates for revenue and contribution ex TAC increasing each month in Q1 2025 [6][7] - The company serves over 1,000 advertisers, with no single advertiser representing more than 5% of total ad spend, indicating a diversified customer base [8] Company Strategy and Development Direction - The company aims to strengthen its position as the premier DSP for CTV advertising, with a focus on direct access to premium inventory [11][12] - The strategic priorities include CTV, addressability, and Viant AI, with a commitment to innovation and efficiency [10][35] - The company anticipates that CTV will become the cornerstone of every advertiser's marketing strategy, with other digital channels serving complementary roles [12] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in navigating macroeconomic uncertainties, citing limited impact from recent tariff announcements [7][8] - The company expects continued strong demand for CTV and addressability solutions, with a positive outlook for the second half of 2025 despite some delayed spending [45][46] - Management highlighted the importance of educating advertisers on the effectiveness of CTV and incremental lift measurement [58][60] Other Important Information - The company has a strong cash position with $174 million in cash and cash equivalents and no debt [41] - A $50 million increase to the share repurchase authorization was announced, reflecting confidence in the company's market positioning [44] Q&A Session Summary Question: Customer sentiment and CTV's role in mitigating risks - Management noted limited delays in spending from a small number of advertisers, primarily in consumer goods, but overall resilience in the advertising market [53][54] Question: Convincing advertisers to shift spend from search and social - The focus is on educating advertisers about consumer journeys and the effectiveness of CTV, with a growing preference for measuring incremental lift [58][60] Question: Confidence in delayed spending materializing in the second half - Management expressed high confidence based on scheduled platform activity, indicating that delayed spending is being replaced [69] Question: Differentiation of Household ID compared to Google's offerings - Household ID focuses on people-based identifiers linked to physical addresses, contrasting with Google's use of IP addresses, which are less effective for targeted advertising [71][75]