Core Points - Chipotle Mexican Grill has launched the Chipotle U Rivalry Week program to engage college towns in the U.S. by rewarding the top ten towns that recruit the most new Chipotle U Rewards members with a BUY-ONE-GET-ONE (BOGO) offer [1][2][4] Group 1: Program Details - The program features a live microsite and leaderboard for students to track their college town's progress in recruiting new members [1][3] - The competition runs from November 10 to November 17, 2025, and all U.S. college towns are eligible to participate [6][7] - The top ten college towns will receive a BOGO offer for their students, which will be directly added to the wallets of Chipotle U Rewards members [3][7] Group 2: Incentives for Participation - College students can earn 1,000 bonus points upon enrolling in Chipotle U Rewards and receive 20% more points on every purchase, allowing them to earn free Chipotle faster [4] - The BOGO offer is limited to one free menu item with the purchase of an entrée of equal or greater value and is redeemable in-restaurant only [5] Group 3: Company Background - Chipotle operates over 3,900 restaurants across the U.S., Canada, the U.K., France, Germany, and the Middle East, and is committed to serving responsibly sourced food without artificial ingredients [9]