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Trulieve Announces Expanded Distribution of Onward and Launch of THC-Infused Energy Drink Upward
Prnewswire· 2025-07-23 12:00
Core Insights - Trulieve Cannabis Corp. has announced the expanded distribution of its premium Onward beverages and the launch of a new THC-infused energy drink called Upward, available in Florida and Illinois [1][2] - The company has received positive customer feedback for Onward and aims to capitalize on this momentum with the introduction of Upward, which is designed for active and wellness-focused lifestyles [2] - Upward beverages come in various flavors and contain a blend of THC, CBD, and energy-boosting ingredients like green coffee beans and black tea leaves [3] Distribution and Partnerships - Onward and Upward beverages are now available at all ABC Fine Wine & Spirits and Total Wine & More locations in Florida, with new distribution partnerships established with Romano Beverage in Illinois and Anheuser-Busch in Northern Florida [2] - These partnerships will allow the beverages to be found in hundreds of retail locations across Florida and Illinois [2] Product Details - Upward beverages are offered in flavors such as 5 milligram Lemonade, Peach Nectarine, Strawberry Tea, and 10 milligram Pink Lemonade, and are marketed as low-calorie energy drinks [3] - The beverages are crafted in the USA, emphasizing a balance of THC and CBD along with energy-enhancing components [3] Company Overview - Trulieve is a leading vertically integrated cannabis company in the U.S., with significant market presence in Arizona, Florida, and Pennsylvania [5] - The company is focused on growth and expansion through a hub strategy, enhancing retail and distribution capabilities in both new and existing markets [5] - Trulieve aims to provide innovative, high-quality products to improve customer experiences and increase access to cannabis [5]